Metaphor is a complete service solution and perfect for operators who are looking to integrate broadband On Demand services into their existing linear broadcast offering.

• Broadcast TV at its heart
• Rapid to deploy
• Scalable to millions of devices
• Proven UI design
• Based on an award-winning live service
• Evolving Roadmap
• Pre-integrated hardware
• In-depth user analytics
• Low cost of ownership

The Front

A bold design makes our UI stand out from the crowd. The premium and intuitive experience allows viewers to find the TV they want to watch when they want to watch it.

The Back

Because Metaphor is built in the cloud, it allows for a new operator to be set up extremely quickly and efficiently.

The flexible and scalable nature of building in the cloud also allows customers to cherry pick the elements of the service they want.

The Back Up

Metaphor is backed up by our experienced designers, engineers, integrators, marketing and editorial team, operational staff and product managers who run the award-winning Freesat platform in the UK.

They are on hand to deliver and support your chosen solution in any way you require.


We will work with you to ensure that the proposition and overall look and feel are right for you.

You choose which sections and features to include. Logos, fonts, colours and graphics can be quickly configured, and layout modifications are also possible.

Mobile App

Available on i0S and Android, the Metaphor companion app puts the viewer in control of their TV.