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About Us

Consumers today want to watch TV on their terms. When they want it. Where they want it. How they want it.

This is a shift that’s impacting operators around the world, and it brings pressure to embrace change, attract new viewers and delight and retain audiences.

Metaphor is Freesat’s smart TV solution. It is a UK hybrid TV service that, in the UK, has already broken down barriers that stand in the way of choice. We are now bringing the Metaphor revolution to the rest of the world.

Backed by Freesat’s award-winning technology and expertise, we are helping operators integrate broadband On Demand services into their existing linear broadcast offering.

Metaphor is nimble. It can easily be tailored to fit specific operator requirements and it delivers a great viewing experience to everyone in a fraction of the time and in a cost-effective manner.

Get in touch with us to find out more.

Meet some of the team

Alistair Thom

Managing Director

Andy Carr

Director of Consumer Electronics

Isla Sutherland

Head of Product